CULTI Milano
Italian fragrance, design and Culture of Ambience.
Officially represented by PRIMA GROUP.
For your business
How CULTI helps your business
What a professional partner gets with the brand.
- 01
One idea, a full range
Diffusers, sprays, candles, personal care, perfume and car fragrance share one world, Culture of Ambience. One brand serves several uses in a space and several gift occasions.
- 02
Something new all year
New fragrance chapters through the year, such as Aramara and Mediterranea, a Christmas capsule, and gifting occasions planned by the brand: Valentine's Day, Women's Day, Mother's and Father's Day. There is always a reason to refresh the display and bring clients back.
- 03
A marketing kit with every launch
For each chapter partners receive illustrations in 9:16, 16:9 and 4:5, lifestyle images, a video, a press release and window-display ideas, ready to use.
- 04
Objects made to be seen
Historic flacon shapes in glass and wood and four diffuser lines (Stile, Decor, Colours, White Label). The product works as décor on a shelf or in a room.
In the world
Where to find CULTI in the world
The brand sits in leading department stores and its own boutique. PRIMA GROUP represents it at TSUM Kyiv.
Represented by PRIMA GROUP
TSUM Kyiv
Kyiv
Permanent PRIMA GROUP brand corners, with CULTI Milano since 2021.
Milan · Rome · Turin · Florence · Palermo
Rinascente
CULTI in the home and design department of Italy's leading department store.
Sourcerinascente.it
Online · Middle East
Ounass
CULTI Milano for Automobili Lamborghini on the luxury online store.
Sourceounass.com
Collaborations and history
Proof from the market
Where CULTI Milano already works at the premium level. Every fact links to its public source.
Automobili Lamborghini
In 2021 CULTI Milano created the fragrance for Automobili Lamborghini's olfactory branding project, sold through Lamborghini and CULTI channels.
SourcesduPont REGISTRY, 06.2021 · culti.com
Hotel Principe di Savoia, Milan
In 2023 the Dorchester Collection hotel launched two bespoke fragrances with CULTI Milano, “Summer in Milan” and “Winter in Milan”, sold at the hotel.
More than thirty years
The CULTI project began in Milan in 1988, when Alessandro Agrati started researching the link between design and the senses.
Sourcesculti.com — Our world · MOHD
Elie Saab × CULTI Milano
A special edition created with the Lebanese couture house, alongside the Lamborghini editions.
Sourcesculti.com
Sources checked in October 2026.
Who it is for
Where CULTI fits
Segments that follow from the brand's real range.
01
Retail and concept stores
A recognisable bottle, a full range and new chapters through the year: the shelf stays fresh and gifts are easy to choose.
02
Hotels and spas
Scent for lobbies, rooms and spas, and diffusers guests can take home. CULTI has created signature fragrances for hotels such as Hotel Principe di Savoia.
03
Interior designers and architects
Fragrance as the finishing layer of a space, in objects that belong to the interior: glass, wood and four diffuser lines.
The range
Collections
An overview of the brand's universes. The full assortment is in the professional catalogue.
Home Fragrance
Stile · Decor · Colours · White Label
Diffusers · sprays · candles
Perfume
Personal care
Scented candles
Special editions
How it works
From your enquiry to a proposal for your business.
Every partner is different, so we start with a conversation.
01
Tell us about your business
A few lines: who you are and what you have in mind.
02
We study your request
PRIMA GROUP, the official representative, looks at your business and how the brand fits it.
03
A proposal for your case
Assortment, format and next steps, agreed individually.
Enquiry
Interested in CULTI Milano for your business?
Tell us about your business and the format you have in mind.
- Address
- Volodymyrska St, 40/2, Kyiv 01030, Ukraine
Or write directly